Digital Marketing Course
Course Overview
Digital Marketing at Arusa is a practical, tools-based program covering everything from fundamentals to advanced strategies.
You will work on real-time projects, learn industry tools, and build a portfolio that makes you job-ready.
What You Will Learn?
Our curriculum is designed following industry standards and hiring requirements.
1.
Digital Marketing Foundations
- Understanding marketing vs digital marketing
- Online consumer behaviour
- Branding basics
- Career opportunities & industry scope
2.
Search Engine Optimization (SEO)
- Keyword research & planning
- On-page SEO
- Off-page SEO
- Technical SEO
- SEO tools & analytics
3.
Social Media Marketing (SMM)
- Instagram, Facebook, LinkedIn, YouTube
- Content creation & campaign planning
- Social media calendars
- Organic vs paid growth strategies
4.
Google Ads (SEM / Paid Ads)
- Search ads
- Display ads
- YouTube ads
- Budget planning & optimization
5.
Content Marketing
- Content strategy
- Blog writing
- Copywriting for ads & social media
- SEO content practices
6.
Email Marketing
- Lead generation
- Email automation
- Newsletters
- Templates
7.
Analytics & Tracking
- Google Analytics
- Tracking metrics & KPIs
- Performance reporting
8.
Branding & Online Reputation
- Brand identity
- ORM (Online Reputation Management)
- Practical business branding strategies
Tools You Will Learn
- Google Analytics
- Google Ads Manager
- Meta Ads
- Canva
- Keyword Planner
- SEMrush (Basics)
- Mailchimp
- WordPress (Basics)
Career Opportunities After This
You can apply for roles such as:
- Digital Marketing Executive
- Social Media Manager
- SEO Analyst
- PPC Specialist
- Content Marketer
- Brand Strategist
- Email Marketing Specialist
- Freelancer / Agency Owner
This course gives you the clarity, capability, and confidence needed to grow ahead in the digital industry.
Certification
After successful completion, you will receive an Arusa Education Courses Completion Certificate, recognized by recruiters and industry professionals.
